The PRIM8TE is a representation of those who refuse to be walked over in life. Many of us were once bullied and deemed "weak" by society because we were quiet and didn't fit in.

We are those who are separated from the norm, the breed that protects the weak and makes them strong.

This is not another motivational fitness brand, nor is it for those who are both selfish and cocky, or for those who deem themselves perfect.

We are a humble breed here to protect the vulnerable from the bullies of this world. When someone is knocked down, we pick them up and stand them on their own two feet.