THE ROOTS RSS

One thing that will forever drive me insane is when I see people get extremely worried about what others think about them. Whether it be on social media, during a speech, or in a simple conversation where they express their own opinion, people are always afraid of what everyone else will think.  I have reiterated this before, but society is a lot like a herd of sheep, nobody generally wants to break the path of the herd and separate themselves in fear of being lost or outcasted. Just like sheep, we feel vulnerable when we break from that zone of comfort in pursing...

Part 1  Whether it be in school, sports or at the workplace, there is always going to be some sort of asshole who wants nothing more than to make your life miserable. Unfortunately, it’s part of life and just as wolves will always hunt sheep, most people who consider themselves alphas will always want to prey on people who appear to be omegas.  At just twelve years old I had come to realize that high school was very unforgiving to a small, quiet and loner type youth such as myself. I may have been a competitive athlete, but I didn’t...

The mentality of the brand was always set, that was the easy part. I had known for a while that this brand would represent the mentality I had carried throughout my life. What I did not have was a name, or a logo or even a shirt design. I had been sketching logos of monkeys, gorillas and apes prior to even having a name for the brand. My sketch book was filled with different ideas, but I could not decide on one defining logo. One day I was sitting in a lecture about human evolution, there was a discussion about...

The Prim8te mentality strains from years of being verbally abused by adults and bullied during my youth. Many were left unaware to the fact that at the age of 13 I had been slammed into lockers, had books ripped out of my bag, I was jumped and punched in the halls, this was all a very real and ongoing part of my life. I was full of nothing but fear and anger, I was very quiet, conservative and humble. I had nobody willing to stand by my side and no authority figures that did anything to help me. So my...